I received an early release copy of Digital Dimensioning by someone at the McGraw-Hill company, it has become my bible over the past month. As someone who is attempting to implement an ebusiness model in a brick and mortar company this book has all the right moves!! Its a resource those of us who have been out of school for the past twenty years can understand. Digital Dimensioning has become this old captains co-pilot through the often confusing and frustrating world of ebusiness.

Digital Dimensioning is an excellent tool that transforms the glorified myth of the Internet into a tangible process for managers operating in any sector. While explaining the usefulness of the Internet, a business tool with the potential to improve performance and efficiency, the book does an excellent job revealing the process to achieve digital success.

The case study format the book utilizes is ideal for novice and experienced technology users. Analyzing both successes and failures of established companies; the authors give concrete examples for managers depicting the need to strategically fit digital technology into the context of any business. Furthermore, introducing the digital dimensioning process confirms the necessity to continually access the value of technological applications within the organization.

Digital Dimensioning is an excellent tool for individuals seeking to incorporate the value-added potential of the Internet to their business. I highly recommend this information source as a method to maximize ebusiness opportunities.

The Certo team does a wonderful job of writing a "post dot-com" book on how to do business in the Digital Economy. This book is not just another "new rules," but an in-depth look at how E-business IS business in today's marketplace. I thoroughly enjoyed this book, and will recommend it my colleagues.

I had to write a term paper about the Internet and privacy issues. I was initially overwhelmed by the amount of information on this topic and didn't know where to start. This book helped focus me and identify major issues whereas I got lost in similar volumes. Some of the info is more technical than I needed, but I'm sure it is useful to other readers with a different perspective. If you are trying to understand what the privacy debate is about, I recommend this book.

I'm an information technology manager for a large municipality. This book helped us get a handle on the issues involved when migrating city applications to the web. One of our main concerns was protecting citizen privacy and I thought the book provided a great overview of the issues involved. The book is clearly written and it is particularly good at shifting gears from what starts out as an overview of the issues to specific concerns that we were having. For example, we were able to use the sample privacy policy provided as a jumping off point for what has evolved into our city's web privacy policy. I strongly recommend this book.

I have waded through several volumes on privacy issues, but most of them are too academic or legal in their focus. I needed a book that clearly explained my rights and responsibilities vis-a-vis my customers' privacy. I am a small business entrepreneur of a successful dot.com, and I need to understand the issues affecting me and my customers. I found this book extremely helpful. Whereas it only touches on several topics of interest to me, the scope is comprehensive enough to get me started. I highly recommend this book to anyone struggling to understand the thorny problem of privacy in the electronic age.

Due to the advanced technology, marketers should also think about market products and services through electronic methods. This includes Internet, Web, Email, FAX back systems, CD-ROM and other media. This book gives out some ideas if hands-on experts and industry leaders. It is valuable to read.

We are a small child care center, but Margo Komenar's book and website helped us do big things on the web. We keep it in our office library as as source of ideas for us and our parents.

If you could read only one book before launching a product in the online marketplace, Margo Komenar's "Electronic Marketing" should top the list. This thorough, engaging and well-researched guide will help you navigate the tangled web that is the global electronic marketplace. Komenar wrote several of the sections chapters and had experts contribute chapters pertaining to their specialties. The book covers basic marketing principles, promotional strategies, and advertising concepts as they apply to the electronic realm. Legal issues are explored in-depth in a chapter written by two multimedia lawyers. In the chapter "Interactive Advertising," Komenar provides case studies and interviews with leaders in the field. The highly actionable chapter discusses the transformation in the way business is conducted in light of technological advances. Other useful chapters cover fax-on-demand, smart cards, and interactive kiosks. Each of these products and services are described in great detail and rationales for their implementation are described. In the chapter "Marketing Opportunities on the Commercial Online Services," Komenar reviews the past, present and future possibilities open to the intrepid online entrepreneur. The succeeding chapter explores business and marketing opportunities on the Internet. Here, customer service and support, reseller relationships, multimedia delivery, interactivity, database-driven information, and many other topics are discussed. Komenar ties up the wealth of information with two final chapters on how businesses use electronic marketing and what lies ahead for today's industry leaders. These case studies are fascinating reading: informative and inspiring. I would highly recommend this book to anyone entering the electronic marketing arena.

Future Prospect raises the bar for any professional involved in business performance and development. This book clearly explains the core concepts and strategies underlying in any business and advances the business activities and processes to world-class level. And it provides how-here-and-now you can make enormous impact on your business results.

The first book to explore the impact of ebusiness in any business for any one aspiring to reach world-class status by guiding the readers to the changes that are taking place now, and an intriguing look into the future of business.

Penetrating through the swirling mist of high-tech business scenarios with vision and simplicity, Future Prospect offers the vital tools to configure your business for tomorrow's prospects. It offers executives and analysts with a roadmap and agenda they need to advance their carriers.

First, read the last four paragraphs. Then read the book. Use a marker liberally. This is a person with strong opinions and he is usually right. He is a marketer's marketer who never strays far from the fact that we all have to sell something to survive. He complies a lot of current internet thinking and best practices with a substantial heaping of his own background. He adds a sprinkling of the future with an eye on what's working now. Worth the price of admisssion, but start with the end.

A must read for anyone who either makes or influences marketing decisions. Being a part of an organization that serves both small and medium sized businesses that need integrated marketing solutions, this book is the outline for success. As an avid reader, all too often I see either "Joe Bob's theory on marketing success" or somebody plagiarizing one of the Porter bibles; either way, they're not usable by the average guy. Ryan's book has concise, easy to implement solutions that can be scaled. In today's marketplace where most businesses have between 2 and 10 employee's and make well under a million a year in revenue, business owners need roadmaps that are easy to follow and implementable with the staff that is on hand. Ryan does this well.

Not only would I consider this a must read, I'd say it's one to pick up again and again.

Christopher Ryan has hit a homerun with his book High Performance Interactive Marketing. His book provides the reader with a host of real-time, practical advice on how to improve the performance of your business.

I love the fact that Ryan provides the reader with a plethora of real-world examples that a company (such as mine or my client's) can utilize immediately.

In a book world that is so focused on nice-to-know theories, Ryan delivers on what all companies covet--practical advice that can be used the next day. I especially like his demonstrations of metrics, such as return on marketing investments, as this continues to be the holy grail that most companies seek, but very few find the right formula tied to their specific situation.

I will use this book regularly for my company and highly recommend it to my clients.

Last 2 months I read 20 books about e-marketing issues and this book is the most structured and easy to read book i have ever read. They give visual examples and this makes the understanding more easy... If you want to please your customers please yourself with this book...

I am a final student who major in Marketing in City University of Hong Kong. I have got a lot of learning insight from this book. This book give me an overview of different types of loyalty and how it can uses in the e-commerce. This book is divide into three parts. The introduction of eCRM, the eCRM customer loyalty business process and the eCRM customer loyalty infrastructure. Actually, I agree very much that loyalty is very important especially for e-business to encourage customer to repeat purchase. This book also give many technical support to those who want to build an e-business to their business. This book gives me a lot and I hope you also can find something insides it such as me!

"Loyalty Marketing for the Internet Age offers managers a variety of ways to secure loyal customers and customer retention strategies. I found the end of the success stories, checklists and case examples extremely helpful.

I liked this book. It starts with very basic things about .NET (what .NET is and what it's for, tools, basics of C#, etc.) and takes you to advanced topics. My employer wanted to move our development to .NET platform, and with this book alone, I was able to master .NET enough to get to a pretty advanced level quite fast.

When a new topic is covered, the author provides an introduction to the problem. It often helps to get the right perspective on what you study. It's very far from being a dry reference book. I found it to be written in an easy to understand the language, detailed enough and not too wordy, and to explain things in a practical way. I like Tapadiya's style, in general. I liked his other book (about COM programming) too. I enjoyed reading it.

The book is not for those who are looking for a general programming tutorial. I think it requires some experience in software creation, although maybe not a whole lot.

This book isn't as code oriented as Ferguson or Troelsen's text on c#, but seems to deal more with concepts and common trouble points with the language and environment. Much like Tapadiya's last book, it is well thought out and demonstrates a good insight in the subject matter. A good read that reminds me somewhat of the style of Don Box.

If you are looking for good introduction.
This book is your best choice.
Very consistent, without any "poetry" (like in last Richter's book).
Mr.Tapadiya's two book about COM+ and .NET must have any Windows developer.

I'm not a mystery/action fan but this book is a great read. Mr. Wanner has a commanding grasp of the genre and I was fascinated by the characters and locales. Looking forward to the sequel.

Mr. Wanner certainly has a talent for spinning a tale. Not since Tom Clancey's Sum of all Fears and Executive Orders has a book grabbed my attention from beginning to end. The writing style is such that you feel like you're seeing the story unfold through the eyes of the characters. The book ends where you can't help but think the author has plans for the return of Robert Isen, the book's main character. Hats off to Mr. Wanner for a quick paced, well written novel.

What an awesome first novel! From the first page to the last, this talented writer, crescendos the characters and events into a suspense thriller like no other involving cyber-vigiliantism. A book you can't put down.

As a pharmacologist, I found this book very interesting and much more informative than I expected it to be. I expected the book to be a simple review of drugs in pop culture, having read a little bit about the 'zine Pills-A-Go-Go that this book is based on. Mr. Hogshire presents some very thorough information about the processes of drug manufacture, marketing, and information control used by pharmaceutical companies. He also gives us a good history of pharmacies and the role of physicians in perpetuating this nation's obsession with prescription drugs. The book is written in a magazine style with lots of graphics, quotes, and lists. I love the use of old drug advertisements to show the history of pharmacetucial marketing toward doctors. I recommend this book to anyone interested in a career in pharmacy, pharmacology, or medicine, as well as anyone simply interested in "pill culture".

I only have two minor problems with this book. First, there are a ton of spelling and grammatical errors, which don't necessarily detract from the book's content, but do make the book a harder read. Second, the book is often very subjective and tends to follow Mr. Hogshire's very strong opinions on the pharmaceutical and medical industries. While this is to be expected based on the nature of the 'zine, it could have been written with a little less bias. In his defense however, he does a good job of telling all sides of the story on many subjects. Overall, this is a wonderful book.

This is one of the most interesting and fascinating books on drugs I have ever read. Amazingly thorough and enthralling. It has so many tidbits of information and gossip.

All I can say is, wow! This book is chock full of absolutely fantastic pharmaceutical information- more than I had even hoped for! Mr. Hogshire is right on the mark on his views of grumpy pharmacists- that was a classic chapter! I admire his bravery in writing this work- no doubt many narrow minded people will dislike this book intensely for obvious reasons, but never mind about them! I stayed up until 2 a.m. just happily reading every little interesting factoid. A MUST for all of us PDR freaks! Highly recommended!

if you are new to business process improvement this book is helpful. it gives a short but to the point descriptions of the previous concepts in this area. and also it does a good job of explaining business process modeling and design. however, the author repeats the same ideas over and over, even same figures. The whole idea could have been explained in 30-40 pages. CD and software (eval. copy) is supports the topic and the content.
3.5 stars would be more precise..

Great book, with excellent practical applicability. Does not get lost in unneccesary theory but focusses on real life applications. Some BP notations are being replaced by more contemporary BPMN developed by BPMI.org. However this book still has its usefulness.

As a participant in the world of BPR, I found this book to be very effective in delivering groundbreaking knowledge and concepts of this science. It is presented in a very readable fashion, tailored to both the Business Professionals at all levels, as well as students.

This book does a great job educating the reader on what an e-Business process is and what the concepts entailed are. It also presents a very powerful methodology for redesigning processes to achieve optimization. This is all achieved by presenting unique case studies, and using state-of-the-art process modeling software from Holosofx. Dr. El Sawy teaches you how to use the software in modeling a process, analyzing it, and redesigning it for optimal performance.

I strongly recommend this book to any one who believes in Business Process Management and Business Process Reengineering.